National Occupational Standards in
Archaeological Practice

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AJ2 Represent the interests of an archaeological organisation

AJ2.1 Generate external commitment to the future of the organisation

Performance Required

This will involve:

1. Summarising clearly and accurately the contribution of the organisation to the community and presenting it to stakeholders
2. Anticipating any likely obstacles or negative reactions to the contribution of the organisation and developing strategies for responding to them
3. Identifying and implementing valid strategies for generating support for the organisation
4. Eliciting support for the organisation from key people
5. Involving the community in the development of the organisation
6. Presenting recommendations and options for the contribution of the organisation to the community and discussing them with key people
7. Identifying the support needed by others in promoting the work of the organisation and offering appropriate assistance

Occupational Context

1. Contribution of the organisation
   • research/ education/ training
   • interpretation
   • visitor services: entertainment and leisure
   • conservation
   • Management of archives and collections
   • cultural activities
   • financial (profit/not for profit) resource/ input/ investment
2. Obstacles
   • Financial
   • Technical
   • Political
   • Environmental
3. Key people
   • Public figures
   • Prominent local business
   • Established professionals
   • Institutions
4. Community
   • Local groups
   • Local business
   • Local charities
   • Local services

Knowledge Requirements

You need to know and understand how to:

• Elicit suggestions from the community

You need to know about:

External support

• Stakeholders could include policy makers, fund holders, members, trustees and politicians

The likely obstacles or negative reactions

• Who are the key people who need to support the organisation
• Why the support of key people is important
• Who the stakeholders are
• The process of gaining commitment takes into account the mission, values and goals of the organisation, as well as its immediate development and other external factors affecting the organisation

Generating interest

• The type of strategies and techniques that are available for generating support
• The type of recommendations and options that could be put forward by the organisation
• Who might need support in promoting the organisation, and what type of assistance could be provided
• The strategies that could be employed to gain commitment from stakeholders

Required Skills

You should demonstrate:

• People skills
• Marketing skills
• Networking skills
• Presentation skills

Evidence Required

You should provide evidence that you can generate external commitment to the future of the organisation

The candidate should be questioned, based upon the documentation provided, to explore how they:

• generate external commitment to the future of the organisation from all stakeholders.

Evidence Rules

The candidate should have been involved in representing the interests of a cultural heritage organisation over a period of time

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Today's date: 4/2/2012
This page last updated: 6/8/2007 10:58