National Occupational Standards in
Archaeological Practice

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AJ3 Develop public relations strategies and monitoring arrangements

AJ3.3 Prepare proposal

Performance Required

This will involve:

1. Ensuring that a detailed clear, written proposal is prepared and presented to the customer
2. Ensuring that progress of the proposal is accurately monitored, additional information and clarification provided
3. Ensuring that acceptance and agreement of the selected approach and supporting resources is confirmed
4. Ensuring that continuing contact is maintained with relevant publics

Occupational Context

1. Acceptance and agreement
   • between clients and agents
   • in accordance with clear conditions
   • in the form of a contract
   • in the form of a handshake

Knowledge Requirements

You need to know and understand how to:

• Organise and control teamwork

You need to know about:

Proposals

• Proposal writing, composition and presentation skills
• Types of proposal: corporate, marketing communications, internal communications, business to business, political, financial, community, products and services
• Proposal content: analysis, objectives, publics, messages, strategy, tactics, timescales,
• Budgets and evaluation.

Publicity

• Communications theory as a background to strategy decisions and the public relations techniques available for implementing the chosen strategy

Delivery

• Presentation techniques

Required Skills

You should demonstrate:

• Organisation skills
• Proposal writing
• Costing and budgeting

Evidence Required

You should provide evidence that you can prepare a proposal

The candidate should be questioned, based upon the documentation provided, to explore how they:

• prepare a proposal for a Public Relations initiative.

Evidence Rules

The candidate should have been involved in developing a public relations strategy for a cultural heritage organisation

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Today's date: 31/7/2010
This page last updated: 6/8/2007 11:58