AH5.1 Plan and commission marketing materials
AH5.2 Develop and distribute marketing materials
AH5.3 Contribute to evaluating the success of marketing activities
This unit is for archaeologists responsible for the planning, implementing and evaluating marketing activities, and developing appropriate support material. It covers the identification of objectives for the marketing in the context of the organisations policies and procedures, selection of appropriate marketing activities, preparation of a plan and budget, delivering and evaluating the marketing activity.
previous unit | unit H5 pdf | next unit
This site will look best in a browser that supports web standards, but is accessible to any browser or Internet device. Further information
TORC is a service of the Archaeology Training Forum, operated by the Council for British Archaeology and supported by English Heritage. Further information
Today's date: 19/11/2008
This page last updated:
20/7/2007 09:21
