AH5.1 Plan and commission marketing materials
AH5.2 Develop and distribute marketing materials
AH5.3 Contribute to evaluating the success of marketing activities
This unit is for archaeologists responsible for the planning, implementing and evaluating marketing activities, and developing appropriate support material. It covers the identification of objectives for the marketing in the context of the organisations policies and procedures, selection of appropriate marketing activities, preparation of a plan and budget, delivering and evaluating the marketing activity.
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Today's date: 31/7/2010
This page last updated:
20/7/2007 10:21
