AJ3.1 Determine requirements of public relations strategy
AJ3.2 Determine public relations strategy
AJ3.3 Prepare proposal
AJ3.4 Brief staff on requirements of public relations strategy
AJ3.5 Confirm strategy and monitoring arrangements
This unit is for archaeologists who have responsibility for implementing the strategies and policies of the organisation and who have responsibility for the development of the organisation or a substantial part of the organisation. The organisation has interests that need to be represented. An indirect form of this is to generate external commitment to the organisation by promoting its successes and role in the community. A more direct form is to represent the interests to policy makers, i.e. those that are responsible for assigning budgets etc., and to the public. This unit covers the development of a public relations strategy to promote the interests of the organisation.
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Today's date: 31/7/2010
This page last updated:
20/7/2007 10:20
