AJ3.1 Determine requirements of public relations strategy
AJ3.2 Determine public relations strategy
AJ3.3 Prepare proposal
AJ3.4 Brief staff on requirements of public relations strategy
AJ3.5 Confirm strategy and monitoring arrangements
This unit is for archaeologists who have responsibility for implementing the strategies and policies of the organisation and who have responsibility for the development of the organisation or a substantial part of the organisation. The organisation has interests that need to be represented. An indirect form of this is to generate external commitment to the organisation by promoting its successes and role in the community. A more direct form is to represent the interests to policy makers, i.e. those that are responsible for assigning budgets etc., and to the public. This unit covers the development of a public relations strategy to promote the interests of the organisation.
previous unit | unit J3 pdf | next unit
This site will look best in a browser that supports web standards, but is accessible to any browser or Internet device. Further information
TORC is a service of the Archaeology Training Forum, operated by the Council for British Archaeology and supported by English Heritage. Further information
Today's date: 19/11/2008
This page last updated:
20/7/2007 09:20
